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March 7, 2026MKT 102 – Digital Marketing
COURSE NAME: DIGITAL MARKETING COURSE CODE: MKT 102 COURSE CREDIT: 3 MODE OF STUDY: ONLINE COURSE DESCRIPTION This course provides a comprehensive exploration of digital marketing principles, tools, and practices. Students will gain hands-on experience in key areas such as search engine...
March 7, 2026MKT 103 – Brand Management
COURSE NAME: BRAND MANAGEMENT COURSE CODE: MKT 103 COURSE CREDIT: 3 MODE OF STUDY: ONLINE COURSE DESCRIPTION This course provides a comprehensive understanding of the strategic and tactical aspects of brand management. Students will explore brand identity, equity, positioning, and the emotional...
March 7, 2026MKT 104 – Marketing Management
COURSE NAME: MARKETING MANAGEMENT COURSE CODE: MKT 104 COURSE CREDIT: 3 MODE OF STUDY: ONLINE COURSE DESCRIPTION Marketing Management is a dynamic course designed to equip learners with the foundational principles and advanced marketing strategies necessary for today’s global business environment....
March 6, 2026MKT 105 – Consumer Behavior
COURSE NAME: CONSUMER BEHAVIOR COURSE CODE: MKT 105 COURSE CREDIT: 3 MODE OF STUDY: ONLINE COURSE DESCRIPTION This course provides a comprehensive examination of consumer behavior, focusing on the psychological, cultural, social, and personal factors that influence consumer decision-making. Students will explore...
March 6, 2026MKT 106 – International Marketing
COURSE NAME: INTERNATIONAL MARKETING COURSE CODE: MKT 106 COURSE CREDIT: 3 MODE OF STUDY: ONLINE COURSE DESCRIPTION: This course provides an in-depth exploration of marketing strategies, practices, and challenges in a global context. Students will gain a comprehensive understanding of how international...
March 6, 2026MKT 107 – Entrepreneurial Marketing
COURSE NAME: ENTREPRENEURIAL MARKETING COURSE CODE: MKT 107 COURSE CREDIT: 3 MODE OF STUDY: ONLINE COURSE DESCRIPTION This course explores the dynamic intersection of entrepreneurship and marketing, focusing on how innovative marketing strategies drive startup growth and competitive positioning in evolving markets....
March 6, 2026MKT 108 – Reputation Management
COURSE NAME: REPUTATION MANAGEMENT COURSE CODE: MKT 108 COURSE CREDIT: 3 MODE OF STUDY: ONLINE COURSE DESCRIPTION This course explores the strategic principles, tools, and practices of managing reputations in the digital age. Students will examine both proactive and reactive strategies to...
March 6, 2026MKT 109 – Media Relations
COURSE NAME: MEDIA RELATIONS COURSE CODE: MKT 109 COURSE CREDIT: 3 MODE OF STUDY: ONLINE COURSE DESCRIPTIONThis course provides students with a comprehensive understanding of media relations, focusing on strategic communication between organizations and the media. Students will learn how to craft...
March 6, 2026MKT 110 – Public Relations Campaign
COURSE NAME: PUBLIC RELATIONS CAMPAIGN COURSE CODE: MKT 110 COURSE CREDIT: 3 MODE OF STUDY: ONLINE COURSE DESCRIPTION This course equips students with the principles, strategies, and practices of planning and executing public relations (PR) campaigns. Students will learn how to analyze...
January 26, 2026MKT 101 – Marketing Principles
COURSE NAME: MARKETING PRINCIPLES COURSE CODE: MKT 101 COURSE CREDIT: 3 MODE OF STUDY: ONLINE COURSE DESCRIPTION This course introduces learners to the fundamental concepts and strategies of marketing. It explores the dynamics of the marketing environment, consumer behavior, market segmentation, the...
